서울대 소비트렌드 분석센터의 2013 전망 『트렌드 코리아 2013』 영문판. 우리 시대 불안한 청춘들의 영원한 멘토 '란도샘' 김난도가 이끄는 서울대학교 생활과학연구소 소비트렌드분석센터가 불확실성으로 가득한 뱀의 해, 2013년의 10대 트렌드 키워드로 '코브라 트위스트(COBRA TWIST)를 선정했다. 2013년의 전반적인 전망과 더불어 10대 트렌드 키워드 'COBRA TWIST'에 대해 각 키워드별로 자세히 전망한다.

Part 1. 2012 in Retrospect

Deliver authenticity 17

Rawganic fever 27

Attention, please! 34

Give’'em personalities 41

Over the generation 49

Neo-minorism 56

Blank space for my life 63

All by myself society 72

Let me choose plan B 81

Lessen your risk 91

Part 2. 2013 Trends Outlook

City of hysteria 99

OTL…… nonsense! 113

Bravo, Scandi-mom! 125

Redefined ownership 139

Arrival of detox fever 157

Tiding over burnout society 169

Whenever U want ?- the absence of seasons 182

Inconvenience is welcomed 196

Solitary lounging 210

Taste, the ascent thereof 223

Coauthors 236

2007~2012 Keywords Table 237

Index 238

저자 : 김난도 RANDO KIM

A PROFESSOR IN THE DEPARTMENT OF CONSUMER SCIENCES OF COLLEGE OF HUMAN ECOLOGY, SEOUL NATIONAL UNIVERSITY. HE IS A RESEARCHER OF CONSUMPTION TRENDS AND A BESTSELLING AUTHOR. HE CURRENTLY DOES CONSULTING FOR SAMSUNG GROUP, AMORE PACIFIC, CJ CHEILJEDANG, LOTTE MART, CHEIL WORLDWIDE, HALLA MEISTER, WOONGJIN COWAY, AEKYUNG DEPARTMENT STORE (AK PLAZA), I-FASHION BUSINESS CENTER AND OTHERS, SYNERGIZING HIS THEORETICAL KNOWLEDGE AND EMPIRICAL EXPERIENCE.

SINCE 2008, CONSUMER TRENDS IN KOREA HAS BEEN RELEASED EVERY YEAR-END, OFFERING INDICATORS OF THE KOREAN ECONOMY AND CONSUMER CULTURE FOR THE NEAR FUTURE TO LEADERS AND EXECUTIVE MANAGERS IN EVERY INDUSTRY, IN ADDITION TO GENERAL CONSUMERS. HIS CRITICAL STUDY ON SOCIETY’S FERVOR FOR NOTED BRAND-NAME PRODUCTS, LUXURY KOREA 2007 DREW AN ENTHUSIASTIC RESPONSE FROM READERS AND SELECTED AS "THE BOOK OF THE YEAR" BY THE CHOSUN-ILBO. BASED ON STATISTICAL DATA ON KOREAN CONSUMER PREFERENCES, HE CO-AUTHORED 2011 KOREA CONSUMPTION MAP. HIS ESSAY ON THE PERTURBED YOUTH OF OUR TIMES, YOUTH, IT'S PAINFUL RANKED FIRST AMONG BESTSELLERS FOR 30 WEEKS IN 2011, SOLD MORE THAN TWO MILLION COPIES, AND WAS TRANSLATED INTO FOREIGN LANGUAGES IN 10 COUNTRIES. PUBLISHED IN 2012, IT TAKES A THOUSAND EPISODES OF AGONY TO GROW UP ALSO GARNERED A SENSATIONAL RESPONSE IN BOOKSTORES, GETTING ONTO THE BESTSELLER LIST IN THE LATTER HALF OF THE YEAR.

저자 : 이준영 JUNE-YOUNG LEE

HE IS PROFESSOR IN CONSUMER AND HOUSING STUDIES, SANGMYUNG UNIVERSITY. HE ACQUIRED UNDERGRADUATE, GRADUATE AND DOCTORAL DEGREES FROM CONSUMER STUDIES AT THE COLLEGE OF HUMAN ECOLOGY, SEOUL NATIONAL UNIVERSITY. IN 2012, HE WON THE BEST ACADEMIC PUBLICATION AWARD PRESENTED BY THE KOREAN SOCIETY OF CONSUMER POLICY AND EDUCATION, AND IN 2011 HE RECEIVED THE EXCELLENT ACADEMIC PUBLICATION PRIZE BY THE KOREAN SOCIETY OF CONSUMER SOCIETIES. HE HAS WORKED AT SNU’S CONSUMER TRENDS ANALYSIS CENTER AND AT LIFE SOFT RESEARCH (LSR) OF LG ELECTRONICS. HIS MAJOR INTERESTS INCLUDE CONSUMER TRENDS, CONSUMER BEHAVIOR AND RETAILING.

저자 : 전미영 MI-YOUNG JEON

SHE WORKS AS RESEARCH PROFESSOR IN CONSUMER STUDIES OF THE COLLEGE OF HUMAN ECOLOGY, SEOUL NATIONAL UNIVERSITY. SHE ACHIEVED HER UNDERGRADUATE AND GRADUATE DEGREES AT SNU, AND HER PH.D. THESIS WAS ON “THE CONCEPT OF CONSUMER HAPPINESS AND THE STRUCTURE OF CONTRIBUTING FACTORS.” IN 2008, SHE RECEIVED THE BEST PUBLICATION AWARD FROM THE KOREAN SOCIETY OF CONSUMER STUDIES, AND WORKED AS RESEARCH ANALYST AT THE SAMSUNG ECONOMIC RESEARCH INSTITUTE. SHE CURRENTLY WORKS AS SENIOR RESEARCHER AT THE CONSUMER TRENDS ANALYSIS CENTER OF THE RESEARCH INSTITUTE OF HUMAN ECOLOGY, SNU, AND LECTURES ON TRENDS ANALYSIS THEORY. SHE IS VERY INTERESTED IN THE TRACKING OF CONSUMER TRENDS IN KOREA AND CHINA, AND ITS METHODOLOGICAL DEVELOPMENT FOR INDUSTRIAL APPLICATIONS.

저자 : 이향은 HYANG-EUN LEE

SHE WORKS AS ADJUNCT PROFESSOR OF SUNGSHIN WOMEN’S UNIVERSITY AND LECTURES AT SANGMYUNG UNIV., KONKUK UNIV., AND SEOUL NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY. SHE EARNED HER BACHELOR OF ARTS DEGREE FROM THE DEPARTMENT OF ART EDUCATION OF THE COLLEGE OF EDUCATION, INHA UNIVERSITY, A MASTER OF ARTS IN MANAGEMENT STUDIES AT THE BUSINESS SCHOOL OF KYUNGHEE UNIVERSITY AND A MASTER’S IN DESIGN MANAGEMENT FROM THE CENTRAL SAINT MARTINS IN LONDON, ENGLAND. SHE HAS WORKED AS A GLOBAL COLLABORATIVE TEAM LEADER AT THE SEOUL DESIGN CENTER. SHE EARNED HER PH.D. IN THE DIVISION OF DESIGN FROM THE ART COLLEGE AT SNU. CURRENTLY SHE IS INVOLVED IN MULTIPLE TRENDS AND DESIGN PROJECTS AT THE KOREA DESIGN RESEARCH INSTITUTE AND THE CONSUMER TRENDS ANALYSIS CENTER AT SNU.

저자 : 김서영 SEO-YOUNG KIM

SHE IS CURRENTLY ENROLLED IN THE PH.D. PROGRAM OF CONSUMER STUDIES AT THE COLLEGE OF HUMAN ECOLOGY, SNU. SHE RECEIVED HER MASTER’S DEGREE BASED ON HER ACADEMIC THESIS ?「A STUDY ON THE CONSUMPTION VALUES OF MARRIED AND SINGLE WOMEN IN THEIR TWENTIES AND THIRTIES」 FROM THE RESEARCH INSTITUTE OF CONSUMER BEHAVIOR AT SNU’S GRADUATE SCHOOL. AS A SENIOR RESEARCHER AT THE CONSUMER TRENDS ANALYSIS CENTER, SNU, SHE IS CURRENTLY CONDUCTING A STUDY ON ‘THE CHARACTERISTICS AND TRENDS OF CHINESE CONSUMERS.’ SHE HAS A GREAT INTEREST IN THE PSYCHOLOGICAL STRUCTURE WITH REGARD TO CONSUMER AMBIVALENCE; AND THE DISSEMINATION PROCESS AND PREDICTION METHODS OF CONSUMER TRENDS.